Unique Design Shanghai
The leading sponsor for the first edition of Unique Design Shanghai is Polestar. Founded in 2017, Polestar positioned itself as an electric high-performance car brand, aimed to be the guiding star in the NEV industry. Design is a key pillar of Polestar, it makes Polestar so different among the market, it also becomes the core power to the brand development.
At Polestar, they believe the holistic design, not only about the products design, but also include brand architecture, brand visual, digital interfaces and interactive retail spaces. With its comprehensive design capability, Polestar has a strong focus on individuality and style. “Pure, Progressive, Performance” are key values of Polestar, which makes Polestar standing out from the premium new energy vehicle market with minimalist design, progressive technology and the joyful driving experienced provided by its superb performance. Nowadays, Polestar has introduced 2 models: Polestar 1, the electric hybrid performance GT; and Polestar 2, the pure electric high-performance fastback. In the past August, Polestar opened its first global production centre in Chengdu, China. it sets a milestone for China Production. The factory designed by Snøhetta, the famous Norwegian architect firm, becoming a brand-new design landmark in Chengdu.