Launch Edition November 2019
Polestar was the leading sponsor for the first edition of Unique Design X Shanghai. Founded in 2017, Polestar positioned itself as a high-performance electric car brand, aimed to be the guiding star in the NEV (neighborhood electric vehicle) industry.
Design is a key pillar of the Polestar brand, this emphasis has become the core power to their brand development and has made the company so different from its competitors. At Polestar, they believe in holistic design, including but not limited to product design, as well as brand architecture, brand visuals, digital interfaces and interactive retail spaces. With its comprehensive design capability, Polestar has a strong focus on individuality and style.
“Pure, Progressive, Performance." The brand's motto highlights how Polestar stands out from the premium energy vehicle market with minimalist design, progressive technology and the joyful driving experience provided by its superb performance. Polestar opened its first global production centre in Chengdu, China. Setting a milestone for Chinese Production. The factory was designed by Snøhetta, the famous Norwegian architect firm, becoming a brand-new design landmark in Chengdu.